The venture, brokered by Starcom MediaVest, covers 16 markets in North America, Europe, Eastern Europe, Latin America, the Middle East and Asia Pacific. Marketers are using the tie-ups to react faster to how consumers are using digital channels to share content and engage with their brands. Mondelez’s deal with Google is similar to those struck by Diageo and Heineken with Facebook. It provides us with a competitive advantage, particularly in fast-growing emerging markets.” ![]() Guzzinati, Senior Director, Corporate & Government Affairs North America. ![]() The company is also looking to create a number of standalone companies to develop mobile marketing products through its “Mobile Futures Project”.īonin Bough, vice president of global media and consumer engagement at Mondelez, says: “Our goal is to become one of the top mobile marketers in the world, and this collaboration with Google will help us get there. In a statement, Mondelez said they are disappointed by the strike and want to get back to the negotiation table. Hundreds of workers who make and deliver Oreo cookies and Ritz crackers have gone on strike in a massive showdown with Nabisco parent company Mondelez. It is part of a wider push from the company to invest 10 per cent of its global marketing budget into mobile. The deal is not exclusive and could see Mondelez strike additional deals with the likes of Facebook and Twitter. The Google global deal is a great example of this approach but there will be others to come soon.” Reilly adds: “We’re mapping media against the entire consumer journey and re-thinking our media investment through a mobile lens. Mondelez predicts 67 per cent of the world’s population will have a mobile phone by 2016 and is looking to steal a march on FMCG rivals using the channel. While financial details of the deal were not disclosed, it includes developing branded mobile websites, training, analytics and an opportunity to opt in to Google’s mobile beta programs.īeth Reilly, head of global digital strategy at Mondelez, says the business is seeing mobile engagement rates that are “sometimes four times greater than traditional display”. Google will also help develop the company’s mobile search, display and website offering. The one-year tie-up will see the two work together on developing tools around geo-location and mobile-voucher-type services. We wish you every success with your strike and negotiations and we are committed to any further support that Gewerkschaft Nahrung-Genuss-Gaststatten can deliver to help you succeed.Mondelez is looking to drive more sales from smartphones for brands such as Halls Also, for more than a year throughout the COVID-19 pandemic, Nabisco workers in Portland and other locations have been working long, hard hours, day in and day out, to produce Nabisco products families across the United States. bakeries where over 1,000 hardworking BCTGM members were employed. We are aware that all this comes shortly after Mondelez closed two U.S. Mondelez said consumers can contact the company at 1-85, 24 hours a day, for more information about the recall, with consumer relations employees available Monday-Friday, 9 a.m. We have been informed by the IUF that Mondelez is demanding major contract concessions from BCTGM and its Nabisco members, and that BCTGM Nabisco members have, in defense of their livelihoods, gone on strike in Portland, Oregon. The Gewerkschaft Nahrung-Genuss-Gaststatten writes to express our full solidarity and support for BCTGM and its Mondelez members. ![]() The letter from President Guido Zeitler reads: ![]()
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